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Branded Program

The Branded Program provides 50% cost reimbursement for a wide variety of international marketing activities

Get Pre-Qualified Today
2023 Branded Program Year is Now Open

Submit your application at opening to secure funds

 

Double your budget with 50% cost reimbursement on:

  • International web site development
  • Foreign market-compliant packaging and labels
  • Advertising and public relations
  • In-store promotions and product demonstrations
  • Fees for exhibiting at select overseas and domestic trade shows
  • Marketing and point-of-sale materials
  • Freight costs for product samples

Is your company eligible to participate in the Branded Program?

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A company headquartered in the U.S.
Midwest or Northeast regions
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Meet SBA Guidelines
of a small business
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Promote brand name products
with at least 50% U.S. agricultural content by weight

Learn more about the Branded Program eligibility requirements.

The first step in the application process is to submit a free Pre-Qualification.
Branded Program Overview
How the Branded Program Can Help You With International Digital Marketing Efforts

For Current Branded Program Participants

Important Dates

  • Start of 2022 program year - January 1, 2022
  • Deadline to submit contract change requests (End of the 2022 program year) - December 31, 2022
  • Deadline to submit reimbursement claims and corresponding documentation requests and Evaluations - Due February 28, 2023

Branded Program Success Stories

Natural Frozen Novelty Company Exports to China for First Time

Natural Frozen Novelty Company Exports to China for First Time

Participating in Food Export-Midwest's Branded Program since 2016 has helped this Minneapolis, Minnesota supplier gain new export markets.
Read their Story
Sustainable Seafood Products Gain Export Sales to Multiple Markets

Sustainable Seafood Products Gain Export Sales to Multiple Markets

For the past four years, Aquamar has participated in Food Export-Northeast’s Branded Program to gain brand awareness for their surimi seafood products in Canada, Guatemala, Colombia, Saudi Arabia, and Mexico.
Read their Story
Market Access Program Funding Helps Iowa Supplier Expand Exports to Qatar

Market Access Program Funding Helps Iowa Supplier Expand Exports to Qatar

American Pop Corn Co., makers of JOLLY TIME® Pop Corn is a 107-year-old, fourth and fifth generation, family-owned company who has participated in Food Export-Midwest's Branded Program for 25 years!
Read their Story
 

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Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity.  (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English. 
 
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.  
 
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.