Using Food Export-Midwest’s Market Access Program (MAP) funded Branded Program has helped contribute to U.S. Dairy Trade, Inc.’s export success to China. Since 2013 they have participated in the Branded Program to build brand interest and gain market share in China. With the continued growing demand for dairy products in China, and with U.S. Dairy Trade’s familiarity with how to supply the market, they have been able to grow their exports to market consistently for the past nine years.
The Hartland, Wisconsin dairy supplier uses their allocated funds to attend the Food and Hotel China tradeshow in Shanghai, the Bakery China Show in Shanghai, and the Food and Hospitality China Show in Guangzhou. In recent years they have focused on promoting their AmeriDairy private label dairy brand.
This past January, U.S. Dairy Trade, Inc. reported gaining $50,000 in export sales in part from using the Branded Program to promote their products in China. This is a 150% increase in sales from last year. The Wisconsin dairy checkoff is also projecting to complete $1,000,000 more in sales over the next twelve months with their 5 new established agent relationships and 5 new foreign buyer contacts.
U.S. Dairy Trade, Inc. was created by farmers to build trust and sales of dairy. Since 2008, the U.S. dairy industry has been working to be a leader in dairy sustainability. Per information on the U.S. Dairy website, “U.S. dairy was the first in the food agricultural sector to conduct a full life cycle assessment at a national level which showed it contributes just 2% of all U.S. greenhouse gas emissions. As of 2007, producing a gallon of milk uses 90% less land and 65% less water, with a 63% smaller carbon footprint than in 1944. Thanks to increasingly modern and innovative dairy farming practices, the environmental impact of producing a gallon of milk in 2017 shrunk significantly, requiring 30% less water, 21% less land and a 19% smaller carbon footprint than it did in 2007. That’s the same as the amount of carbon dioxide removed from the atmosphere by half a million acres of U.S. Forest.” You can read more about U.S. Dairy Trade’s sustainability efforts on its website.
Since 2013, U.S. Dairy Trade, Inc. has participated in Food Export’s Branded Program, while also participating in the Online Product Catalog.
Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.
