You Can't Manage What You Can't Measure: Market Research Using USA Trade Online
Leverage the expertise of our Guest Presenter
1:00 PM CDT / 2:00 PM EDT
The origin of that phrase You Can’t Manage What You Can’t Measure" is still being debated as either from W. Edwards Deming, the statistical expert credited with having launched the Total Quality Management (TQM) movement, and at other times it is attributed to Peter Drucker, perhaps the world’s most famous management consultant ever, either way we are in good company. It is certainly true in the food export business. Any company needs to know what the value and volume are to each market as well as the average unit price, method of shipment and port of departure in many cases. The Census Bureau's "USA Trade Online" (UTO) is a great way to easily obtain all that information but remains largely unknown. Join us as we connect the dots between the Harmonized System (HS) codes and how to use your HS code and Schedule B numbers to obtain high quality export statistical data at no cost to you.
Topics to be covered include:
What is USA Trade Online? Navigating UTO
Use Export Data to Begin Market Research
Origin of Export Statistics
Harmonized System (HS) District-Level Data
HS Port-Level Data
The "Origin of Movement" and State Export Data
State Import Data (State of Destination)
Differences between FAS’s Global Agricultural Trade System (GATS) and UTO
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Dennis Lynch, Food Export Helpline™ Counselor
Dennis Lynch, M.I.B.A., is a 40-year veteran of international trade who has held a variety of positions in the public and private sectors. He has been directly involved in monitoring, troubleshooting and facilitating export transactions for more than 32 years. Dennis has manned the Food Export Helpline™ desk since its inception back in 1997 and will be entering his 25th year of operation. During that time, he has counseled nearly 4,000 U.S. suppliers of food and agricultural products with customized one-on-one technical export experience.
He has done the majority of the Food Export-Midwest and Food Export-Northeast seminars and webinars over the last few decades as well as contributed hundreds of articles to the Global Food Marketer Newsletter and e-Bulletin. He was awarded a master’s degree in International Business by West Coast University in California and has won numerous awards for the instruction of international business to various Southern California Colleges at all levels.
Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.
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